Mobile apps developer Outfit7 announced yesterday that its iOS and Android apps have reached 60 million downloads! This news coming just weeks after they announced 41 million downloads hit.
Even more impressive, over 1 million apps were downloaded on Christmas Day alone, which net the company nearly $200,000 alone. WOW!
“Our growth is powered by what I would call the Law of Unintended Consequences. Kids are using smart phones in ways that were never anticipated. While observing kids playing with our apps, we realized we were no longer an app developer, but a mobile toy maker” says Andrej Nabergoj, CEO of Outfit7.
“The global toy industry, a nearly $100B business, is more than double the size of the game industry. It’s been a long time since anyone has been able to disrupt that business.”
Outfit7 says it expects to exceed 100 million total iOS and Android apps before the end of Q2 2011. Since its launch in July 2010, their first and most successful app,Talking Tom Cat, has clocked 40 million downloads on its own.
These are very impressive numbers. Here is some other information to better put them into perspective.
- Angry Birds came to market in December 2009 and their line of apps reached 50 million on Jan. 5
- Outift7 came to market in June 2010 and their line of apps hit 60 million downloads as of Jan. 24 (in about half the time)
Wow more downloads in half the time? That’s remarkable! I can’t help it but say: while their apps can talk the talk, their revenue can walk the walk as well, ha.
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January 27th, 2011
Miguel Pereyra 

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