iTunes along with Safari has become two sore thumbs sticking out and as punching bags for Apple haters. Before iPhone 5, Apple is hoping to rebuild their once much loved iTunes with a focus on iCloud integration.

“With an increasing amount of content available on the store, the overhaul is intended to improve how people manage all their files, one person said. That includes changes to how users find new material and how they access what they already own on different Apple devices, said one person. ”

“One of the main ways Apple will attempt to improve discovery is by making it easier for people to share songs, a popular feature of Spotify Ltd.’s music-subscription service. Apple has been negotiating with major record labels for rights that would let a user listen to a song sent to them from a friend for free, one person said.”

It really has become a pain in the butt to even try and use iTunes to sync new media AFTER you haven’t synced it for a long time. It can take up to as much as whole 12 hours before it finishes. At that point, you’ll be asking yourself: why bother?

This is certainly a welcome opportunity. It really is an easy fix. Apple should at least provide settings where iTunes syncs your music and everything else is on iCloud for example. What do you think?