Pushing forward with their tablet, Kindle Fire, Amazon has launched a new service for it: GameCircle. Sound familiar? You guessed it, it’s a competitor with Game Center. The service will allow users to chart achievements and compete via leaderboards.

Surprisingly though, it’s missing quite a few key features, such as head-to-head gameplay.

GameCircle will make achievements, leaderboards and sync APIs accessible, simple and quick for you to integrate, and will give gamers a more seamless and entertaining in-game experience.

More importantly, GameCircle is missing the social aspects present in Game Center, such a specifying groups of friends. That being said, it’s core features are still present. Another cool feature is cross-device syncing to the cloud for games. If you delete your game and want your save back, you can get it, or if you switch devices, it’ll be there. This is similar to what is available to developers on iOS via iCloud. With rumors of an Amazon smartphone building up, it’d be interesting to see if GameCircle cross-sync would work for games between Kindle Fire and the Amazon smartphone.

[via MacRumors]