I didn’t know what quite to expect when I first heard an original iOS game is launching within the Marvel / The Avengers universe. The product of those efforts was released last night in Avengers Initiative  for iPhone and iPad.

“In the wake of The Pulse, The Vault, a top‐secret S.H.I.E.L.D. facility in the Rocky Mountains, has busted open, releasing all of the super‐powered criminals and monsters imprisoned there. Aboard the S.H.I.E.L.D. Helicarrier, Nick Fury recruits a reluctant HULK to round up all the monsters he can while S.H.I.E.L.D. can assemble the rest of THE AVENGERS to figure out who opened the doors to The Vault‐ and why.”

Features

VISCERAL COMBAT
Experience raw, SUPER‐POWERED COMBAT with blazingly responsive swipe, attack, and combo controls in a complete gesture based action game.

STUNNING HD VISUALS
Stunning HD visuals with huge boss-sized enemies and amazing special effects.

UNIQUE CUSTOMIZATION
FULLY CUSTOMIZE Hulk to play the way you want to play. Acquire exclusive costumes, unlock incredible super‐powered abilities, discover explosive augmentations, and upgrade all of Hulk’s combat stats.

EPISODIC CONTENT
Marvel’s CROSS‐OVER MOBILE GAMING EVENT continues with updates, scheduled events, and anticipated character reveals, setting a new standard for mobile gaming.

MARVEL XP
Now featured in Avengers Initiative and newly optimized for touch screen devices, Marvel XP is a FREE LIVE SERVICE that TRACKS YOUR PROGRESS, REWARDS YOUR ACHIEVEMENTS, and helps you experience Marvel on a whole new level across multiple games, including Avengers Alliance on Facebook. REGISTER NOW and unlock achievement badges, character dossiers, and other bonus content exclusive to the Marvel XP community.

The first episode unleashes the Incredible Hulk. We’ll offer an in depth review sometime next week, but the game pretty much plays like Infinity Blade. If you’re into that kind of game, Avengers Initiative is just the game for you.