It isn’t a secret that iOS 6 new Maps app hasn’t been doing too hot in the public. So how does Apple intend to fix it? MacRumors is reporting that Apple is launching a program that will use it’s retail store employees to improve the company’s maps.
This makes sense, seeing Apple’s massive arsenal of retail store employees at it’s disposal. Details after the jump.
Details on the initiative remain unclear, but multiple sources have indicated that participating stores will dedicate 40 hours of staff time per week, distributed among a number of employees, to manually examine Apple’s mapping data in their areas and submit corrections and improvements.
It is unknown exactly what procedures will be used to examine the data, whether it simply be side-by-side comparisons with Google Maps data or if more sophisticated efforts such as in-person verification will be used. One source has indicated that a team of ten employees would be participating in the program at one store, with one of those employees being designated a “subject matter expert” to oversee the team and receiving training on how the team will operate.
Any changes made to the maps would reportedly be submitted through a dedicated internal portal on Apple’s systems. Apple CEO Tim Cook found it necessary to publish an open letter apologizing for the shortcomings of their mapping service, and suggesting alternative maps for users.