All You Need to Know About TikTok Ad Formats

In recent times, TikTok has been emerging as a huge marketing tool or platform for businesses. Therefore, it is an ideal platform for them to effectively carry out their promotional activities. On the other hand, TikTok also constantly released new updates and features to create an opportunity for them. Moreover, it lets businesses buy tiktok views to make their advertisements reach a wider audience on short notice.

What Should You Use TikTok Ads?

As a matter of fact that TikTok is the ideal platform for brands to drive more engagement and build a brand personality. For this reason, most brands and businesses use this as a primary to for establishing their brands. Moreover, TikTok ads can be the best place for marketers to showcase their products in action and sell it effectively through short videos. So if you are a brand, you can use this feature to work in your favor.

Types of TikTok Ads

TikTok provides a wide range of ad formats, each with its purpose. It lets you choose the formats which will be best for your brand nature and reach the target audience. Besides, it is an excellent opportunity for companies to convey their message to the target audience effectively. Similarly, businesses can also buy tiktok followers to increase their reach and strengthen their brand profile actively.

#1 In-Feed Video Ads

TikTok’s In-feed Video ads are one of the standard ad formats of the platform. It allows you to add up a video ad of your brand. This ad will be automatically played in the user’s personalized For You feed. The ideal length of the in-feed ads usually is 60 seconds long, even though its optimum time is only 15 seconds. As you do for the standard videos, you can also add soundtracks to your ads to make them more appealing to the viewers.

Running these kinds of ads creates a feeling like that of native content and doesn’t feel like ads. However, In-feed ads can be used for a variety of ad campaigns and objectives. Through this, you can increase your website’s traffic by attaching the link to the CTA button.

#2 Brand Takeover Ads

As the name suggests, Brand Takeover ads take over the display screen while playing. These are fully screened and highly impactful ads featured when users open the application. This type of ad can be used to create mass awareness about the brand, ultimately leading to high reach and remarkable performance. Additionally, being an entire screen clickable video, you can drive traffic to your internal and external landing pages.

#3 Branded Hashtag Challenge

This ad format is most likely to stick to generate more UGC content for the brand. It is one of the ideal ways to engage your audience and involve them in your campaign process. Generally, you can separate this ad format into their placement inside the application. They are as follows,

  • Making the users participate in the hashtag challenge.
  • Driving more traffic by featuring on the Discover page.
  • Clustering all the relatable videos submitted for the challenge.

#4 TopView Ads

These kinds of ads are mainly used to grab the users’ attention. You can see this ad on the top of the For You feed while opening the application. TopView ad format videos will long up to 60 seconds. It offers an immersive experience for the viewers without any competing content in it.

If you are a brand to create brand awareness, then this ad format can be your best choice. It lets you have an extensive reach and impressions for your brand. All you need to do is to make visuals attractive enough to make the audience looks back for a moment. Furthermore, you can endeavor Trollishly to immediately broaden your reach and have organic growth for the profile.

#5 Branded Effects

By the name of the ad itself, you can easily guess the nature of the ad format. Branded Effects allow the brand to have its playful side by allowing branded stickers. Moreover, users can utilize this effect, filters, and stickers to come up with their own content. In this way, brand or businesses can effectively increase their levels of engagement. It is more or less similar to the hashtag challenges.

Winding Up

To put it in a nutshell, advertising on the TikTok platform is the best way to increase your brand’s credibility and awareness. Once you use this, you can achieve impressive results for your campaigns. Now it all lies in your hands. Make use of this wisely and create a winning ad campaign for your business. It’s time to make your business outshine in the competitive market.