{"id":79,"date":"2023-03-13T12:22:45","date_gmt":"2023-03-13T12:22:45","guid":{"rendered":"https:\/\/theappera.com\/?p=79"},"modified":"2024-12-21T04:48:24","modified_gmt":"2024-12-21T04:48:24","slug":"tiktok-ad-formats","status":"publish","type":"post","link":"https:\/\/theappera.com\/tiktok-ad-formats\/","title":{"rendered":"All You Need to Know About TikTok Ad Formats"},"content":{"rendered":"

In recent times, TikTok has been emerging as a huge marketing tool or platform for businesses. Therefore, it is an ideal platform for them to effectively carry out their promotional activities. On the other hand, TikTok also constantly released new updates and features to create an opportunity for them. Moreover, it lets businesses buy tiktok views<\/a> to make their advertisements reach a wider audience on short notice.<\/p>\n

What Should You Use TikTok Ads?<\/h2>\n

As a matter of fact that TikTok is the ideal platform for brands to drive more engagement and build a brand personality. For this reason, most brands and businesses use this as a primary to for establishing their brands. Moreover, TikTok ads can be the best place for marketers to showcase their products in action and sell it effectively through short videos. So if you are a brand, you can use this feature to work in your favor.<\/p>\n

Types of TikTok Ads<\/h2>\n

TikTok provides a wide range of ad formats, each with its purpose. It lets you choose the formats which will be best for your brand nature and reach the target audience. Besides, it is an excellent opportunity for companies to convey their message to the target audience effectively. Similarly, businesses can also buy tiktok followers<\/a> to increase their reach and strengthen their brand profile actively.<\/p>\n

#1 In-Feed Video Ads<\/h2>\n

TikTok’s In-feed Video ads are one of the standard ad formats of the platform. It allows you to add up a video ad of your brand. This ad will be automatically played in the user’s personalized For You feed. The ideal length of the in-feed ads usually is 60 seconds long, even though its optimum time is only 15 seconds. As you do for the standard videos, you can also add soundtracks to your ads to make them more appealing to the viewers.<\/p>\n

Running these kinds of ads creates a feeling like that of native content and doesn’t feel like ads. However, In-feed ads can be used for a variety of ad campaigns and objectives. Through this, you can increase your website’s traffic by attaching the link to the CTA button.<\/p>\n

#2 Brand Takeover Ads<\/h2>\n

As the name suggests, Brand Takeover ads take over the display screen while playing. These are fully screened and highly impactful ads featured when users open the application. This type of ad can be used to create mass awareness about the brand, ultimately leading to high reach and remarkable performance. Additionally, being an entire screen clickable video, you can drive traffic to your internal and external landing pages.<\/p>\n

#3 Branded Hashtag Challenge<\/h2>\n

This ad format is most likely to stick to generate more UGC content for the brand. It is one of the ideal ways to engage your audience and involve them in your campaign process. Generally, you can separate this ad format into their placement inside the application. They are as follows,<\/p>\n