Instagram is a user-friendly and safe social media platform for any kind of user. Many businesses on Instagram help people find the right product and make informed purchases. Since the platform is trustworthy, credibility is transferred to the verified business account established on the platform. This is why businesses thrive on Instagram.
Moreover, you have third-party tools like Instagram profile viewer which makes strategic planning and competitor analysis easy. Get started with the powerful Instagram features and build your business’s social presence. Boost your engagement and gain leads persistently.
6 Powerful Instagram Features for Businesses to Gain Leads
When you think of the word powerful, you would expect advanced features with three to four steps of work. No, it does not work like that. Being on social media means connecting with the audience through every tiny channel. Let’s explore this concept deeply through this article. For starters, Get to know these powerful features of Instagram.
- Instagram’s interactive bio
- Instagram live streaming
- Instagram Notes
- Pinned comments
- Instagram collabs
- Instagram Insights
Instagram’s Interactive Bio
Instagram allows you to connect with the audience by providing your contact details and email ID. You can place them in your bio as a call to action buttons and enable users to find you in places other than Instagram. This improves sales and closes the distance between you and your leads. Finally, you will be able to make more conversions through Instagram presence and clout.
Instagram Live Streaming
Live streaming is one of the best features that technology can offer. Instagram’s live streaming feature has dominated the digital era since its introduction. It has been helpful in determining how well you resonate with your audience. You can get genuine feedback and address any kind of concern that they might have.
Instagram Notes
Instagram notes are little features that can get you recognition. You can indirectly point at competitors or popular trends, then subtly mention them in your Instagram notes. Instagram notes are a feature that usually allows users to write a sentence. You can also add a song. This helps you stay in touch with your followers. People will talk about how you have used this feature to add more creativity and sarcasm. Humor is the best tool on Instagram to get massive attention.
Pinned Comments
Comments usually show up in chronological order, but you can change the order as you are the creator. There are times when they would be listed with the most liked ones at the top. You can pin comments at the top, which will be shown immediately below the caption. You could use the pinned comment feature to provide validation. You could control what kind of first impression a first-time viewer would get with the help of pinned comments. Leverage the suite of tools offered by FuzTools and curate comment-worthy content and profiles. Furthermore, you could use engaging comments as a hook to pull viewers into the comment section and make them interact. Businesses can use them to address frequently asked questions.
Instagram Collabs
Collab posts offer two individual accounts to share content at a time. It would be visible to both of their followers, and a public ad would be present in both of their feeds. This is the collab option. Both of the creator’s Instagram IDs show up in the post. They will be shown to both of them if they receive likes and comments. The engagement and reach benefit both accounts. This helps tap into each other’s followers and reach new audiences. When you partner with influencers or other businesses for marketing or sponsored content, this is a smart move. It enables the partnership to be transparent and apparent to the audience and boosts visibility.
Instagram Insights
Instagra insights help you monitor your performance and suggest areas for improvement. It suggests when your followers are active, what kind of people follow you, and how well they have received your posts and reels. To access Instagram insights, you need to have a creator or business account. After switching to a creator or business account, you will see an option called “professional dashboard” on your profile page. Click that to see a variety of Instagram insights to know your performance.
Wrapping Up
Are you still wondering how to get started with Instagram? Here is what I suggest. Just pick a random feature and create content focused on that feature. This could help you train your goals faster. You could also mix two or three features and draft a strategy.